Nissan in the Middle East region includes:
United Arab Emirates (Abu Dhabi and Al Ain, Dubai and North Emirates) • Saudi Arabia • Kuwait • Bahrain • Oman • Qatar • Iraq • Jordan • Lebanon • Armenia • Azerbaijan • Morocco • Algeria • Tunisia
Nissan's mid-term plan for the Middle East
Nissan's priority in the region for FY18 and beyond is increasing market share, driving brand power and maintaining leadership in customer service.
Kalyana Sivagnanam, Regional Vice President, Marketing and Sales, Nissan AMI and President of Nissan Middle East said: "With 83 countries and 44 per cent of the world's population, Africa, the Middle East, and India is a region of opportunity for car manufacturers, and we anticipate continued growth in the lead up to 2022. As one of the most promising markets in the region, the Middle East is set to play a major role in achieving our goals".
The first pillar of Nissan Middle East's strategy will drive overall excellence in the Gulf region, with initiatives such as improved dealership facilities. It also focuses on consolidating the company's growing share in key markets such as the UAE.
The second pillar is driving brand power and accelerating sales, with Nissan poised to unlock further potential in all markets. The company will also look to optimize marketing and sales performance, adding new models to its already strong presence in key segments, and building on its fiscal year 2017 sales in the Gulf of almost 85,000 vehicles.
The third pillar focuses on Nissan's Intelligent Mobility strategy which defines the way cars are powered, driven and integrated into society. Nissan aims to familiarize consumers with smart technologies such as electric vehicles and autonomous driving. Expo 2020 Dubai will be a great platform for the company to premiere new Nissan Intelligent Mobility technologies.
The strategy for the Middle East forms part of a major expansion strategy of the Africa, Middle East and India region that was announced earlier this month under the company's six-year midterm plan, Nissan M.O.V.E. to 2022.