- Opening marks a key milestone in the global expansion of the NISMO brand, bringing its products, services and experiences closer to customers
- NISMO’s first Performance Centre outside Japan officially opens in Ferntree Gully, Australia
- Regional enthusiasts continue to experience the brand’s thrill through the Patrol NISMO and Z NISMO, building on a legacy that began in the Middle East in 2015
Dubai, UAE – Nissan has marked a significant milestone in the global expansion of its NISMO performance brand with the official opening of its first NISMO Performance Centre outside Japan. Located in Melbourne, Australia, the new facility represents an important step in NISMO's strategy to strengthen its international presence, bringing its motorsport heritage, specialist technical expertise, and performance-focused products and services closer to enthusiasts around the world.
The opening marks the first phase of NISMO's multi-stage expansion in Australia, announced by Nissan Motorsports & Customizing Co., Ltd. (NMC) and Nissan Oceania. Establishing a direct connection with NISMO's renowned Omori Factory in Japan, the new centre will provide access to authentic performance and heritage parts, advanced vehicle restoration programs, and factory-certified technical specialists, setting a foundation for NISMO's continued expansion into priority markets globally.
Yutaka Sanada, global head of the NISMO brand, said: “The opening of the first NISMO Performance Centre outside Japan is an important milestone in our global expansion. Our focus is on bringing the brand closer to customers in the right markets, with the right products, services and experiences. Australia is a natural priority because of its mature performance culture, strong GT‑R community and clear appetite for authentic NISMO heritage, performance parts, technical expertise and motorsport-driven experiences.”
Michael Hill, Director of Sales and Aftersales, Nissan Oceania said “NISMO has always been about much more than performance — it is about the passion, authenticity and connection that surround Nissan’s most iconic vehicles. Seeing the local enthusiast community come together to celebrate the opening is a great reflection of that passion. We’re excited to bring the knowledge and expertise of NISMO closer to Australian customers and to strengthen the connection between NISMO’s Japanese heritage and Australia’s passionate performance community.”
The Australian program is designed to enhance local access to the wider NISMO ecosystem, spanning performance parts and accessories, heritage support, technical expertise, restoration and customer experiences. The NISMO Performance Centre will play a central role in that strategy, providing Australian enthusiasts with a local point of access to the expertise developed through NISMO’s motorsport and performance operations in Japan.
For owners of Nissan’s most iconic performance vehicles, the centre will also provide a pathway into NISMO’s growing global heritage and restoration activities. In December 2025, NISMO announced plans to significantly expand its global restoration, restomod and parts businesses, initially focusing on the legendary Nissan Skyline GT‑R R32, R33 and R34, with additional vehicles and regional programs to follow.
For the Middle East, this global expansion underscores the enduring appeal of the NISMO brand, which boasts a massive and passionate following across the region. NISMO was first introduced to Middle East customers in 2015 with a landmark launch that included the first-ever, region-exclusive Nissan Patrol NISMO, alongside the striking 370Z NISMO and the legendary GT‑R NISMO. Today, that track-to-road thrill remains highly accessible, with customers able to experience the pinnacle of Nissan’s performance engineering through the new Patrol NISMO and Z NISMO, currently available across the brand's partner dealership network in the region.
The strategic growth forms part of a broader evolution of the NISMO brand, including expansion into new markets and segments, growth of its model line-up and a renewed focus on bringing Nissan’s long-established “track to road” philosophy to customers. Nissan Motorsports & Customization Co., Ltd. (NMC) was established in 2022 through the integration of Nissan’s motorsports and customization subsidiaries, bringing together NISMO’s performance and motorsports expertise with AUTECH’s customization capabilities.
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About Nissan Motorsports & Customization Co., Ltd. (NMC)
Founded in 2022, NMC formed through the integration of Nissan’s motorsports activities dating back to 1936, the birth of the NISMO brand in 1984, and the establishment of AUTECH JAPAN in 1986. Nissan’s philosophy of using motorsports as a way to develop people, technology, and cars drives our passion for innovation. NISMO inherits this DNA, continuously taking on new challenges, leveraging its expertise and spirit to enhance brand value.
About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)
Nissan is driven by its long-term vision, “Mobility Intelligence for Everyday Life,” bringing advanced technologies into everyday experiences to make mobility safer, smarter and more accessible. Through a customer-centric approach and a focus on innovation, Nissan is transforming how people move, creating more connected, intuitive and rewarding mobility experiences.
The AMIEO region plays a pivotal role in advancing this vision. Across its diverse markets, Nissan is expanding access to electrified mobility, introducing innovative technologies and building strategic partnerships that deliver value to customers and drive sustainable growth.
For more information about Nissan's products, services and commitment to intelligent mobility, visit nissan-global.com. For regional news, visit Nissan Middle East News (https://me.nissanmotornews.com/en). You can also follow Nissan’s global and Middle East channels on:
- Facebook:@Nissan
- Instagram (@Nissan and @NissanMiddleEast)
- LinkedIn (Nissan Motor Corporation)
- YouTube (@Nissan and @NissanMiddleEast).
For more information, please contact:
Bassam Saifi
Deputy General Manager – Corporate Communications
Nissan Middle East FZE
E-mail: bassam.saifi@nissan-me.ae
Phone: +971 (0) 58 941 0090
Zaran Tarapore
Senior Account Manager
Edelman Middle East
E-mail: zaran.tarapore@edelman.com
Phone: +971 (0) 56 422 3536