As Director of Marketing Communications and Customer Experience for both Nissan Middle East and Nissan Saudi Arabia, Abdulilah Wazni is the driving force behind the brand's customer-centric approach and marketing innovation. With over two decades of experience at Nissan, he overseeing a diverse team in marketing, social media, customer experience, and CRM across a region covering 18 markets - from the Gulf to the CIS.
Wazni's journey at Nissan has spanned various roles and markets, beginning at Nissan Middle East and later moving to Nissan Saudi Arabia as part of the founding team of the national office. His career has culminated in his leadership of marketing for both entities, where he now oversees a broad spectrum of responsibilities. His deep understanding of the automotive industry is supported by his extensive experience and education.
Wazni's strategic vision has been instrumental in Nissan's achievements, including the successful launch of the NISMO brand in the Middle East in 2025, the brand’s strategic partnership with Expo 2020 Dubai, and registering several Guinness World Record including the recent celebration of the 52nd UAE National Day.
Fluent in both Arabic and English, Wazni effectively navigates the diverse markets he oversees. His academic background, with education from INSEAD and the Lebanese American University (LAU), further equips him to drive Nissan's continued success in the Middle East.