- Nissan Altima sales volume increases by 59% year on year
- Holds #1 position in sales for midsize car segment in Saudi Arabia
Jeddah, Saudi Arabia – Known for its distinguished design, strong engine, innovative technologies, and best fuel efficiency in its segment, the Nissan Altima continues to show significant growth in Saudi Arabia. Its brand loyalty amongst Saudi consumers, underscores the success of the new Nissan Altima as it achieved a 59% increase in sales this year compared to last year, reinforcing its position as the best-selling midsize car in the Kingdom.
"The continued growth of market share and sales volume of the Nissan Altima in Saudi Arabia, is proof that a modern four-door car, can be exciting, beautifully designed and performance oriented without sacrificing quality and reliability. These new sales figures prove that Nissan's 'Innovation that Excites' approach to making cars has led to the Nissan Altima emerging as a consumer favorite and top choice in the full-size sedan segment in the Kingdom", said Bader Al Houssami, Chief Operating Officer of Nissan Saudi Arabia.
The 2017 Nissan Altima combines an 'Energetic Flow' design and an upgraded exterior which includes a V-Motion Grille and boomerang lamp headlights, while the 'Gliding Wing' interior displays a level of opulence that's reminiscent of the premium segment. The steering has also been reshaped and tuned to provide real time road input and precision (available only on SL grades).
Along with its new look, the X-Tronic D-Step continuously variable transmission (CVT), equipped in the new Nissan Altima is among the quietest in its segment and provides simple, efficient power delivery creating better fuel economy than traditional transmissions.
Nissan Intelligent Mobility (NIM), is at the heart of the brand's technology strategy, which represents cutting edge technological advances by Nissan across key areas such as performance, comfort and safety. The 2017 Nissan Altima features a variety of NIM technologies such as its first in class Predictive Forward Collision Warning (PFCW), the Blind Spot Warning (BSW), Forward Emergency Braking (FEB), and Rear Cross Traffic Alert (RCTA) to provide drivers with high-stability control and reliable drive systems.
"With its unique design and cutting-edge technology, the 2017 Nissan Altima is a great choice for those wanting an affordable mid-size sedan where subtlety is king", added Al Houssami.
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About Nissan Saudi Arabia
Nissan has a strong heritage in KSA, dating back to the early 50's. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through a host of new models, a completely structured sales network and firm focus on providing customers the best-possible service.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing the creation of 'Nissan Saudi Arabia Co. Ltd.' as a national sales center for Nissan Middle East. Nissan Saudi Arabia Co. Ltd. is a joint venture formed with Nissan's partner, Khaled Juffali Company. This partnership is playing an important role in bolstering Nissan's presence in the biggest market in Middle East. Nissan established a new, fully-fledged headquarters in Jeddah staffed with over 100 high-caliber employees for the operation.
Earlier in September 2013, Nissan announced the appointment of Alissa Auto as an authorized dealer in the Kingdom. With a shared vision to provide high quality automotive products and dependable after-sales services to customers, Nissan's partnership with Alisa Auto renewed the bond with the kingdom and re-established strong sales and services network. Alissa auto – which is part of Alissa holding company - has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
To further achieve sustainable growth and customer satisfaction excellence, Nissan announced the appointment of Petromin as a second authorized dealer in March 2016, expanding its businesses to meet market needs. Nissan Petromin will serve its Kingdom wide customers through a network of sales showrooms and service outlets with the unparalleled service network and quality operations of Petromin. Nissan plan to surpass all its competitors and achieve the number one position when it comes to excellence in customer service.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
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Contacts
Abdalla Suboh
Corporate Communications Manager
Nissan Saudi Arabia
Tel: +966 12 663 7186 ext. 121
E-mail: Abdalla.suboh@nissan-me.ae
Samer Draz
Account Manager
Edelman Saudi Arabia
Tel: +966 538309036
E-mail: Samer.draz@edelman.com
