Thierry Sabbagh is the President of Nissan Saudi Arabia and INFINITI Middle East and Managing Director of Nissan Middle East. He is a well-known name in the regional automotive industry, with a demonstrated career spanning over 20 years, generating growth, and driving enterprise performance across large multinational automotive brands.
Thierry joined Nissan in 2018, and within four short years, has demonstrated his leadership, guiding the business strategy and performance for Nissan in the Middle East, including Saudi Arabia (from April 2022), in addition to over ten other Middle East markets. Under his guidance and leadership, Nissan has experienced improved results, elevated overall opinion (OaO), and a higher customer satisfaction in the Middle East, all while improving employee retention and diversity.
Building on Nissan's heritage of nearly 70 years in the Gulf and wider Middle East, Thierry heads a diverse team of close to 250 employees, and is driving the company's culture and brand, as it continues to grow thanks to a strong vehicle line-up spearheaded by the iconic Patrol.
With INFINITI Middle East being integrated into the wider Nissan Middle East network in July 2022, Thierry's roles expanded as he also became the President of INFINITI Middle East, where he is in charge of advancing the Nissan NEXT transformation plan to drive profitable growth across the region and build momentum towards Nissan Ambition 2030 - the company's long-term vision.
Thierry is well versed in Arabic, English and French, and holds a bachelor's degree in Business / Hotel Management in Marketing, from the University of West London and an executive certification in Leadership with Finance from Harvard Business School.